The automotive industry is undergoing its greatest transformation in decades. Many companies that have been accustomed to stable orders from major OEM customers for years are now facing a sharp decline in demand, uncertainty, and completely new market conditions. It has become clear that relying on “guaranteed” deliveries is not sustainable in the long term — and that without active sales, there is no future.
When sales are missing, the future is missing
Many manufacturing plants today lack their own proactive sales department. After decades of comfortable order flow, the basic elements are missing: sales strategy, the ability to seek new customers, work with data, or even prepare a professional company presentation.
And this is exactly where we step in.
Interim Commercial Director: The New Engine of Your Company
We bring experienced interim sales directors to companies who:
build a sales department from the ground up
conduct sales recruitment and build a team
prepare professional presentation materials
implement a CRM system for controlled opportunity management
conduct client portfolio analysis for the past 5 years
identify new opportunities outside traditional automotive segments
How long does it take?
We typically work on projects for 6 to 12 months. Results are visible after just six months — the first new orders arrive, the sales team begins to function, and management finally has a real overview of sales figures. After one year, the company often enters a growth trajectory.
Active sales is the key to survival
The crisis in automotive is not the end — it is a turning point. Those who can now change their sales logic will survive and grow. Those who wait for things to “return to normal” will only watch as their work, people, and purpose diminish.
